Main Features How Do Autoresponders Work
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party apps How Do Autoresponders Work
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Additionally, there’s no magic to Proceed through to contact service – related phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. How Do Autoresponders Work
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this is a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and display more reliably across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the information you are importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
By way of example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. How Do Autoresponders Work
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand it is very easy To set up follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to need to appear at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you are going to need this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the growth of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to get more of an overview of information in one place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (that you can then use to drill down to particulars ). How Do Autoresponders Work
A nice feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Provides a decent range of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (that seems to be the default option’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you create the sections – you essentially have to go to some’handle subscribers’ section, search for a number of subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a car dealer with a mailing list containing a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to choose the relevant segments and send the message to all those three classes. With Aweber though – that isn’t possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you are able to speak with a real human being on an actual phone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: How Do Autoresponders Work
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than many comparable solutions.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good export functionality, together with the option to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all features are available on all programs – unlike some competing products you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons do not really apply to very small lists however – if you’ve got a small email database, several of the competing goods are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. How Do Autoresponders Work