Main Capabilities How Aweber Works
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party programs How Aweber Works
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Additionally, there’s no hoops to Go through to contact support – related phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own also. How Aweber Works
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a big time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and display more faithfully across email customers – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you collected the information you are importing. If your listing is on the bigger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user actions: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. How Aweber Works
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably should appear at other products, particularly Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re going to need this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, including
the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to be able to get more of an summary of information in one place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (that you can then use to drill down to particulars ). How Aweber Works
A nice feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Offers an adequate range of integrations with different solutions. There are more than 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you create the sections – you essentially have to visit a’manage subscribers’ section, search for some readers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list comprising a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you would just be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber though – this is not possible. You’d have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you can speak with a real human being on an actual telephone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of using it: How Aweber Works
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable options.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, with the choice to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might like is that all attributes are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a little email database, several of these competing goods are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally is to avail of its free trial. How Aweber Works