Primary Features How Autoresponder Works
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party apps How Autoresponder Works
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no hoops to Go through to get service – related phone number and email details may be seen very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this sort of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. How Autoresponder Works
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a large time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to seem more consistently and exhibit more reliably across email clients – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you collected the information you’re importing. If your list is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. How Autoresponder Works
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand it is very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few different variations of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back over the next few months, but if you believe you are going to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, such as
the Increase of lists over time
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to be able to get more of an summary of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting information on one dashboard (that you can then use to drill down to particulars ). How Autoresponder Works
A Great feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing option for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to go to a’handle subscribers’ section, search for some readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a car dealer having a mailing list comprising a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an ideal world you would only be Able to select the applicable segments and send the message to all those 3 classes. With Aweber though – that is not possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with a real human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of using it: How Autoresponder Works
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than several comparable options.
It lets you choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party tools and apps.
It comes with an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might like is that all attributes are available on all programs – unlike some competing goods you don’t have to be on more costly plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists however – if you’ve got a small email database, several of these competing goods are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. How Autoresponder Works