Description of Getresponse Hosted Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Hosted Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but when I have I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received was outstanding, and I have not needed to wait too long to chat with an agent; the email support .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these types of businesses, I expect it often boils down to who you get daily. Hosted Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you shipped and put them in a section of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box look a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this area. Hosted Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message from your business; a week later they could receive a discount offer for a number of your products or services; 3 weeks after they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
completed transactions / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey that can be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Hosted Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Hosted Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can do on the automation aspect is impressive. I am optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too compared to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly when you consider you could connect it in with a built in CRM tool (more about that in a minute ). Hosted Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in procedure is better for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the pages I want). Hosted Email Marketing Software
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful instrument – it’s just that the execution of it could be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Hosted Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that allow split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database but on the number of emails you send a month too. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these do not offer the entire range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Hosted Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all round’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more performance as them.
The reductions you receive when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to try all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM performance needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Hosted Email Marketing Software