Main Features Horizontal Aweber Form
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party programs Horizontal Aweber Form
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details can be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of coding your own also. Horizontal Aweber Form
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a big time-saver.
It is worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to appear more consistently and display more faithfully across email customers – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Horizontal Aweber Form
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the next few months, but if you think you’re going to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to have the ability to acquire more of an summary of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (which you can then use to drill down to particulars ). Horizontal Aweber Form
A nice feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Provides a decent range of integrations with other solutions. There are more than 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a lot of apps), but you also should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to go to some’manage subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a dealership with a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to all those 3 groups. With Aweber however – that is not possible. You would have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly important for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to an actual human being on a real phone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of using it: Horizontal Aweber Form
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the most expensive product of its type out there, it’s more affordable than several comparable options.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, together with the option to import a broad range of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all of attributes are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Horizontal Aweber Form