Introduction Honest Email
If I asked you to name an email Marketing instrument, what could you say? Honest Email
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the same big players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Honest Email
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, company size, record size and even the type of content you intend to send.
Then, you need to confirm your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you are a fantastic fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow Exactly the exact same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Kinds of articles to your email, such as videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Honest Email
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they fulfill the Specified rules, and will be automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice how you can also blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get to in a moment — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Things here since I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Honest Email
If you are not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super basic, the form designer lets you To customize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your own branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see how your readers interacted with your mails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the webpages on your website.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Honest Email
The Price of MailerLite is undoubtedly one of those tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it’s still an wonderful option for those starting out.
And what about the premium programs?
It ends up, at around half of the Cost of this competition on average, MailerLite is by far among the cheapest options available on the industry. Additionally, if you’re ready to pay yearly, you can also get a much better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few email marketing tools to disrupt The (very crowded) sector in recent years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Honest Email