Description of Getresponse Highest Rated Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Highest Rated Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these channels – if phone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it very often (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was excellent, and I haven’t needed to wait too long to talk to an agent; the email service .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get on the day. Highest Rated Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you shipped and set them in a segment of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point to get a template and edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Highest Rated Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signals up to your mailing list, they get a welcome message from the business; a week later they can get a discount offer for some of your products or services; 3 weeks later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual journey that can be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Highest Rated Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape mode. Highest Rated Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the need to export data to CSV and straight back to your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form on;
you could then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly when you consider that you can link it in using a built-in CRM tool (more about this in a moment). Highest Rated Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the company’s term for this, but assuming it is accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing just real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I want). Highest Rated Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful instrument – it is just that the execution of it might be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to 1000. It would be good if that could be raised a bit, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Highest Rated Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages that allow split testing and boundless views if you are on a’Guru’ program or greater
Webinars – this performance isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your database.
For instance, if you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, you’ll find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send a month also. If you are happy to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide free account for users that have a small number of documents (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Highest Rated Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all round’ proposal, and it’s what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Highest Rated Email Marketing Software