Description of Getresponse High Volume Email Marketing Software
Getresponse is primarily an email marketing app that allows you to: High Volume Email Marketing Software
Import and host a mailing list and also capture data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it very often (a good thing) but when I’ve I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received was outstanding, and I haven’t had to wait too much time to chat with a broker; the email support .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to that you get daily. High Volume Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you sent and set them in a section of subscribers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it before you are delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. High Volume Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in the company; a week after they could receive a discount offer for a number of your products or services; three months after they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
finished transactions / goals
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey which can be customised to the nth degree.
To get a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. High Volume Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 a month, however very frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape mode. High Volume Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form on;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could perform on the automation side is impressive. I’m hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you believe you could connect it in with a built in CRM tool (more about that in a minute ). High Volume Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but assuming it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A dual opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to change forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I want). High Volume Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful tool – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. High Volume Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Guru’ program or greater
Webinars – that performance is not available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on how many emails you send a month too. If you are happy to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a small number of records (but these don’t offer the full range of features that you get on a paid program ).
As stated before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? High Volume Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all around’ proposition, and it’s what proceeds to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, if not more functionality as them.
The discounts you get when paying for one or two years of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You can try all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. High Volume Email Marketing Software