If I asked you to name an email Marketing tool, what could you say? Hatchbuck
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the same large players for the previous decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Hatchbuck
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, business size, list size and even the type of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps are not perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the choice of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, such as videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Hatchbuck
Managing Your Subscribers
Having granular control over your subscribers is arguably one of The most essential facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically added or removed so.
Here’s what setting up a rule looks like:
Notice how you can even blend Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we’ll get into in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the shape Things here because I have an entire section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on point. Hatchbuck
If you are not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the form style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users .
Last but surely not least, you Can check how your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see precisely how your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to meet their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a conditional split, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Hatchbuck
The cost of MailerLite is undoubtedly among those tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an wonderful option for anyone starting out.
And what about the top programs?
It ends up, at approximately half the Price of this rivalry generally, MailerLite is by far one of the cheapest options on the industry. Additionally, if you’re ready to pay yearly, you can also get a much greater discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those few email marketing tools to disrupt The (very crowded) industry in the last couple of years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Hatchbuck