Description of Getresponse Guzzlehttp Get Response
Getresponse is primarily an email marketing app that allows you to: Guzzlehttp Get Response
Import and host a mailing list and catch data on it
generate newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two stations – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but when I’ve I have discovered it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received was excellent, and I have not had to wait too much time to chat with an agent; the email service .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to who you get on the day. Guzzlehttp Get Response
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click on one of your subscribers and see in which they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point to get a template and edit it before you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Guzzlehttp Get Response
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the business; a week later they can get a discount offer for some of your goods or services; three weeks after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
completed trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and up. Guzzlehttp Get Response
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse want you to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Guzzlehttp Get Response
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site that they completed a form on;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and based on the action they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication in the contact’s history. There’s currently no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it could perform on the automation side is remarkable. I’m optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in using a built in CRM tool (more on that in a moment). Guzzlehttp Get Response
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to take the organization’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and therefore the number of readers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (that allows me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I want). Guzzlehttp Get Response
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it is just that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Guzzlehttp Get Response
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this performance isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database but on how many emails you send a month also. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free accounts for users that have a few documents (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Guzzlehttp Get Response
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that offers this’all around’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more performance as them.
The discounts you get when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Guzzlehttp Get Response