Introduction Green Arrow Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Green Arrow Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical big players for the last decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Green Arrow Email Marketing
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, company size, list size and also the type of content you intend to send.
Then, you need to confirm your Site (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a good fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your groups or segments.
The tab also allows you To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Green Arrow Email Marketing
Handling Your Clients
Having granular control over your readers is arguably one of The most essential facets of any email advertising software today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the shape Things here because I have an entire section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Green Arrow Email Marketing
If you’re not impressed by what you have seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the kind style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good foundation to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see precisely how your subscribers interacted with your emails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to meet their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an action, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply not as efficient…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so you can get an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Green Arrow Email Marketing
The Price of MailerLite is undoubtedly one of the tools largest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an amazing option for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of the rivalry generally, MailerLite is by far one of the least expensive options on the industry. Plus, if you are willing to pay annually, you can also get an even better discount.
In fact, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email marketing tools to disrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Green Arrow Email Marketing