If I asked you to name an email Marketing instrument, what could you say? Graphicmail
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the same large players for the last ten years. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Graphicmail
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, record size and even the kind of content you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a good match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added options, most of these will follow The exact same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or sections.
The tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Graphicmail
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most important facets of any email marketing software now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get to in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or may easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the form Stuff here because I have an entire section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on point. Graphicmail
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great base to work from if, for example the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the kind style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users .
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their demands.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Graphicmail
The cost of MailerLite is one of the tools largest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an wonderful option for anyone starting out.
And what about the top plans?
It turns out, at approximately half the Cost of this rivalry on average, MailerLite is by far one of the cheapest options on the industry. Plus, if you’re ready to pay yearly, you are also able to get an even better discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of the email advertising tools to disrupt The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Graphicmail