Description of Getresponse Graphicmail
Getresponse is primarily an email marketing program that allows you to: Graphicmail
Import and host a mailing list and capture data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if telephone support is a deal-breaker for you then you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I have received has been outstanding, and I haven’t had to wait too much time to chat with a broker; the email support .
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to that you get daily. Graphicmail
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter that you sent and set them in a section of subscribers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click one of your readers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point to get a template and then edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Graphicmail
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message in your company; a week after they can get a discount deal for a number of your products or services; three weeks later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
finished transactions / targets
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make an individual travel that can be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Graphicmail
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape style. Graphicmail
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline based on the page of your site that they completed a form on;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There is now no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe you could link it in with a built-in CRM tool (more on this in a moment). Graphicmail
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to take the company’s term for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your record. A dual opt-in process is better for verifying the folks subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I want). Graphicmail
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it is only that the implementation of it might be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers you can send to 1000. It would be good if this could be increased a little, as it would help potential users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Graphicmail
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that performance isn’t accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send a month too. If you are delighted to limit the number of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free accounts for users with a small number of documents (but these do not offer the entire range of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Graphicmail
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all round’ proposal, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Graphicmail