Primary Features Graphicmail
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Graphicmail
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details may be viewed quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. Graphicmail
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a large time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works fine, but I believe there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to seem more consistently and display more reliably across email customers – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality needs to go a bit further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of example, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Graphicmail
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably need to look at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales staff that it’s coming back during the next few months, but if you think you’re likely to need this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, including
the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data on one dashboard (that you can then use to drill down to particulars ). Graphicmail
A nice feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Provides an adequate selection of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a dealership having a mailing list containing a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you would just be Able to select the relevant segments and send the message to those three groups. With Aweber however – that isn’t possible. You’d have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the broadcast; so finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you can talk to a real human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of using it: Graphicmail
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the most expensive product of its kind out there, it is more affordable than many similar options.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It has good export functionality, together with the option to import a broad range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might like is that all attributes are available on all plans – unlike some competing products you don’t need to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing goods are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Graphicmail