Primary Capabilities Google Newsletter Service
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party apps Google Newsletter Service
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to get support – relevant phone number and email details can be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. Google Newsletter Service
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a big time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite A few of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works ok, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you gathered the information you’re importing. If your list is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see above).
But I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Google Newsletter Service
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very Straightforward To install follow up mails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back over the next few months, but if you think you are likely to need this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, such as
the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data on one dashboard (that you can then use to drill down to specifics). Google Newsletter Service
A nice feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with other solutions. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to go to some’handle subscribers’ section, search for a number of readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a dealership with a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to all those three classes. With Aweber however – this is not possible. You’d need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of using it: Google Newsletter Service
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the most expensive product of its kind out there, it’s more affordable than several comparable options.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good import functionality, with the option to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and apps.
It includes a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all of features are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you have a small email database, a number of the competing goods are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they limit the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Google Newsletter Service