Primary Features Google Hangouts Autoresponder
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third-party apps Google Hangouts Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Furthermore, there’s no magic to Proceed through to contact service – relevant phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. Google Hangouts Autoresponder
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions about how you gathered the information you’re importing. If your list is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Google Hangouts Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back during the upcoming few months, but if you believe you are going to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, including
that the growth of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an overview of information in one place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of their reporting data on a single dashboard (that you can then use to drill down to specifics). Google Hangouts Autoresponder
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers an adequate range of integrations with different solutions. You will find over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of programs ), but you should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a dealership having a mailing list containing a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to select the applicable segments and deliver the message to those 3 classes. With Aweber though – this isn’t possible. You’d have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; so finally it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to speak with an actual human being on an actual telephone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important pros and cons of using it: Google Hangouts Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it is more affordable than many comparable solutions.
It lets you select whether to subscribe people to your list on a single or double opt-in basis.
It’s good export performance, with the choice to import a wide range of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all of features are available on all plans – unlike any competing products you do not have to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you’ve got a small email database, several of these competing products are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters that you can send them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Google Hangouts Autoresponder