Main Features Google Autoresponder
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party programs Google Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details can be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: there are more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own too. Google Autoresponder
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this is a large time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to appear more consistently and display more reliably across email clients – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the data you are importing. If your list is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see previously ).
But I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Google Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side it is very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you think you’re going to want this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to have the ability to get more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (that you can then use to drill down to specifics). Google Autoresponder
A nice feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Offers an adequate range of integrations with different solutions. There are more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for some subscribers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a car dealer with a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an Perfect world you’d only be Able to choose the applicable segments and deliver the message to all those 3 classes. With Aweber though – that is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you can talk to an actual human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Google Autoresponder
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the most expensive product of its kind out there, it is cheaper than many comparable options.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It has good export functionality, with the choice to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might enjoy is that all of features are available on all plans – unlike any competing goods you don’t need to be on more costly plans to unlock certain performance.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you’ve got a little email database, several of the competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally would be to avail of its free trial. Google Autoresponder