Description of Getresponse Gnu Email Marketing Software
Getresponse is primarily an email marketing app Which Allows you to: Gnu Email Marketing Software
Import and host a mailing list and also catch data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I have received was excellent, and I haven’t had to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to that you get on the day. Gnu Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter that you sent and put them in a segment of subscribers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point for a template and then edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this area. Gnu Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message from the company; a week after they could get a discount offer for some of your products or services; 3 months after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact preferences
completed trades / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel that can be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Gnu Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is used in either portrait or landscape mode. Gnu Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took in regards to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can perform on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in with a built-in CRM tool (more about this in a moment). Gnu Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the pages I want). Gnu Email Marketing Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality a bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful instrument – it is just that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Gnu Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – that performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, you might discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on how many emails you send per month also. If you are happy to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users that have a small number of records (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Gnu Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering as much, or even more performance as them.
The reductions you receive when paying for one or two decades of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Gnu Email Marketing Software