Main Capabilities Gmail Autoresponder Rules
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party programs Gmail Autoresponder Rules
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details may be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own also. Gmail Autoresponder Rules
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the plus side, there are quite A few of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and display more faithfully across email customers – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the data you’re importing. If your listing is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Gmail Autoresponder Rules
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to appear at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you think you’re likely to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Gmail Autoresponder Rules
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.
Aweber Provides a decent selection of integrations with different solutions. There are more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of apps), but you should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a car dealer having a mailing list containing a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an ideal world you would just be Able to select the relevant segments and deliver the message to those three classes. With Aweber however – this isn’t possible. You’d need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the air; so finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your problem).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Gmail Autoresponder Rules
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than many similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good export performance, with the choice to import a broad assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all features are available on all programs – unlike some competing goods you do not need to be on more expensive plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of these competing products are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Gmail Autoresponder Rules