Description of Getresponse Getresponsestream
Getresponse is primarily an email marketing app that allows you to: Getresponsestream
Import and host a mailing list and also catch data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two stations – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it quite frequently (a good thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a good thing). A number of those live chat service I’ve received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email service .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get daily. Getresponsestream
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter you sent and put them in a segment of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to locate a good starting point to get a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Getresponsestream
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signs up to your mailing list, they get a welcome message in the business; a week later they could receive a discount deal for some of your products or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
finished transactions / goals
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user travel that can be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Getresponsestream
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponsestream
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form on;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you consider you could connect it in with a built-in CRM tool (more on this in a moment). Getresponsestream
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to take the company’s word for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is best for verifying that the people subscribing to your list are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I want). Getresponsestream
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a little bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful instrument – it is only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponsestream
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you are on a’Guru’ program or greater
Webinars – this performance is not available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses onto your own database.
For instance, if you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database however on the number of emails you send a month also. If you’re happy to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer free account for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Getresponsestream
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all around’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for one or two decades of support are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponsestream