Description of Getresponse Getresponse Workflow
Getresponse is primarily an email Advertising app that allows you to: Getresponse Workflow
Import and host a mailing list and catch data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it very frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat service I have received was outstanding, and I have not needed to wait too much time to chat with an agent; the email support .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to that you get on the day. Getresponse Workflow
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you shipped and set them in a segment of readers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to stop you simply designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to find a good starting point for a template and then edit it until you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this area. Getresponse Workflow
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message from the business; a week after they can get a discount offer for some of your products or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
completed trades / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey which may be customised to the nth level.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and up. Getresponse Workflow
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the system shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Workflow
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your website they completed a form on;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can do on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in with a built in CRM tool (more on this in a minute ). Getresponse Workflow
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the company’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A double opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list comprising only email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I want). Getresponse Workflow
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful instrument – it’s only that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be good if this could be increased a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Workflow
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send a month too. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – offer free accounts for users with a few records (but these don’t offer the full assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Getresponse Workflow
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that offers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more functionality as them.
The discounts you receive when paying for one or two years of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Workflow