Description of Getresponse Getresponse With Shopify
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse With Shopify
Import and host a mailing list and capture data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I haven’t had to wait too long to talk to an agent; the email service less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these types of companies, I expect it often boils down to who you get on the day. Getresponse With Shopify
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you shipped and set them in a section of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click one of your readers and see in which they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to locate a good starting point to get a template and then edit it before you’re delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be created in this area. Getresponse With Shopify
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message from your company; a week later they could receive a discount offer for some of your goods or services; 3 weeks after they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey that can be customised to the nth degree.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ program and up. Getresponse With Shopify
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse With Shopify
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they finished a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can do on the automation side is impressive. I am hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can link it in using a built in CRM tool (more on this in a moment). Getresponse With Shopify
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s term for this, but assuming it is true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is better for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I need ). Getresponse With Shopify
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality just a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it is only that the execution of it could be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse With Shopify
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – that functionality is not available whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you’ll find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on how many emails you send per month also. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a few documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Getresponse With Shopify
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all around’ proposition, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying for a couple of years of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully operational version of this.
You are able to try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse With Shopify