Description of Getresponse Getresponse With 0 Argument(S)
Getresponse is primarily an email Advertising app that allows you to: Getresponse With 0 Argument(S)
Import and host a mailing list and also capture data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you these two channels – if telephone support is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I’ve never needed to use it quite often (a good thing) but when I’ve I have found it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received was outstanding, and I have not needed to wait too much time to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get on the day. Getresponse With 0 Argument(S)
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you sent and set them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point to get a template and then edit it until you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Getresponse With 0 Argument(S)
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message from the business; a week later they could receive a discount offer for some of your goods or services; 3 months after they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
For a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Getresponse With 0 Argument(S)
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 per month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse With 0 Argument(S)
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website that they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it could do on the automation aspect is remarkable. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you believe you could link it in with a built-in CRM tool (more about that in a minute ). Getresponse With 0 Argument(S)
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s word for this, but assuming it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A double opt-in procedure is best for verifying the people subscribing to a list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list comprising just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the pages I need ). Getresponse With 0 Argument(S)
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful instrument – it is just that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse With 0 Argument(S)
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this functionality isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your database.
For instance, if you have a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on how many emails you send a month too. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer free account for users with a few records (but these do not supply the entire range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Getresponse With 0 Argument(S)
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture types too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you can send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse With 0 Argument(S)