Description of Getresponse Getresponse Webexception
Getresponse is primarily an email Advertising program that allows you to: Getresponse Webexception
Import and host a mailing list and capture data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve not had to use it very often (a fantastic thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been excellent, and I haven’t had to wait too much time to talk to an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of businesses, I expect it boils down to who you get daily. Getresponse Webexception
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you sent and set them in a segment of readers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to locate a good starting point to get a template and edit it until you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Getresponse Webexception
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that instantly after somebody signs up to your mailing list, they get a welcome message in the company; a week after they could receive a discount deal for a number of your goods or services; three weeks later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
finished transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create a user travel that can be customised to the nth degree.
For a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Getresponse Webexception
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Getresponse Webexception
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site they finished a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication in the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you consider you could link it in with a built-in CRM tool (more about that in a minute ). Getresponse Webexception
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to take the company’s word for this, but supposing it is accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in procedure is best for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising only email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the pages I need ). Getresponse Webexception
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it is only that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Webexception
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality is not available at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on the number of emails you send per month too. If you are happy to set a limit on the amount of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users that have a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Webexception
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all round’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The discounts you get when paying for a couple of years of service are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can test out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Webexception