Description of Getresponse Getresponse Web Form
Getresponse is primarily an email Advertising app that allows you to: Getresponse Web Form
Import and host a mailing list and catch data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it very frequently (a good thing) but once I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been excellent, and I haven’t needed to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of companies, I anticipate it boils down to that you get daily. Getresponse Web Form
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you sent and set them in a segment of subscribers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see in which they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good beginning point to get a template and edit it before you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Getresponse Web Form
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signals up to a mailing list, they get a welcome message in your company; a week after they could get a discount offer for a number of your products or services; three weeks after they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth level.
To get a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ program and up. Getresponse Web Form
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse Web Form
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site they finished a form on;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can perform on the automation side is impressive. I’m optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, particularly when you consider you could link it in using a built-in CRM tool (more about this in a minute ). Getresponse Web Form
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but assuming it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the number of readers on your list. A dual opt-in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the pages I want). Getresponse Web Form
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to to 1000. It would be good if this could be increased a bit, as it would help potential users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Web Form
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that performance isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on the number of emails you send per month also. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these don’t offer the entire range of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Getresponse Web Form
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all round’ proposal, and it is what proceeds to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Web Form