Description of Getresponse Getresponse Vs Sendlane
Getresponse is primarily an email Advertising app that allows you to: Getresponse Vs Sendlane
Import and host a mailing list and capture data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received has been outstanding, and I have not had to wait too much time to talk to an agent; the email service less so.
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of businesses, I expect it boils down to who you get daily. Getresponse Vs Sendlane
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a segment of readers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your mails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see where they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it before you are happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be made in this area. Getresponse Vs Sendlane
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message from your business; a week after they could get a discount offer for a number of your goods or services; 3 weeks later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey which may be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ program and up. Getresponse Vs Sendlane
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that could only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape style. Getresponse Vs Sendlane
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing tool in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took with regard to this email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it can do on the automation aspect is impressive. I’m hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in with a built in CRM tool (more on that in a moment). Getresponse Vs Sendlane
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying the folks subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing just email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I need ). Getresponse Vs Sendlane
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful tool – it is just that the execution of it might be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers it is possible to send to 1000. It would be good if that could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Vs Sendlane
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t available at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails per month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send a month also. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a few records (but these don’t supply the entire range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Vs Sendlane
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying as much, or even more performance as them.
The reductions you get when paying for one or two years of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Vs Sendlane