Description of Getresponse Getresponse Vs Ontraport
Getresponse is primarily an email Advertising app that allows you to: Getresponse Vs Ontraport
Import and host a mailing list and also capture data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve not had to use it very often (a good thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). A number of the live chat support I have received was excellent, and I haven’t needed to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of businesses, I expect it boils down to who you get daily. Getresponse Vs Ontraport
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you sent and set them in a segment of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and edit it until you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Getresponse Vs Ontraport
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message from the company; a week after they can receive a discount deal for some of your goods or services; three months later they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
finished transactions / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user travel that can be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and up. Getresponse Vs Ontraport
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is used in either portrait or landscape mode. Getresponse Vs Ontraport
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you believe you could link it in using a built in CRM tool (more on that in a minute ). Getresponse Vs Ontraport
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A double opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing just real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Getresponse Vs Ontraport
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful tool – it’s only that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to to 1000. It would be useful if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Vs Ontraport
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this performance isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses on your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database however on the number of emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a few records (but these do not supply the entire range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Vs Ontraport
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all round’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more performance as them.
The discounts you get when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Vs Ontraport