Main Features Getresponse Vs Mailchimp Vs Aweber
Aweber provides you with the Following key features:
the ability to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Getresponse Vs Mailchimp Vs Aweber
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Furthermore, there’s no hoops to Go through to get service – relevant phone number and email details may be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the option of coding your own too. Getresponse Vs Mailchimp Vs Aweber
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this function.
On the other hand, there are quite Some of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email clients – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you collected the data you are importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can activate mailouts.
For example, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Getresponse Vs Mailchimp Vs Aweber
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to need to look at other goods, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you believe you’re likely to need this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to have the ability to get more of an overview of information in 1 spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting information on a single dashboard (which you can then use to drill down to particulars ). Getresponse Vs Mailchimp Vs Aweber
A Great feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different solutions. There are over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default option’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only depending on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to some’manage subscribers’ section, search for some subscribers and then save the search as a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an ideal world you’d just be Able to choose the applicable segments and send the message to those three groups. With Aweber however – this is not possible. You’d have to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly important for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of using it: Getresponse Vs Mailchimp Vs Aweber
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it’s cheaper than several similar options.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It’s good import functionality, together with the choice to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all programs – unlike any competing products you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, a number of the competing products are greater value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters that you can send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course is to avail of its free trial. Getresponse Vs Mailchimp Vs Aweber