Description of Getresponse Getresponse Vs Hubspot
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Vs Hubspot
Import and host a mailing list and capture data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I’ve I have found it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been excellent, and I have not had to wait too long to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it boils down to who you get on the day. Getresponse Vs Hubspot
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter you sent and put them in a section of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your readers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to locate a good starting point for a template and edit it before you’re happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Getresponse Vs Hubspot
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signals up to a mailing list, they receive a welcome message in your company; a week after they can receive a discount deal for some of your products or services; 3 weeks after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
completed trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This kind of performance goes way beyond what has traditionally been available from autoresponders, and allows you to make a user travel which may be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Getresponse Vs Hubspot
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Vs Hubspot
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website that they completed a form on;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in using a built in CRM tool (more about this in a minute ). Getresponse Vs Hubspot
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A double opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I want). Getresponse Vs Hubspot
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful tool – it’s only that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it restricts the number of readers it is possible to send to to 1000. It would be useful if that could be increased a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing depending on requirements (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Vs Hubspot
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, then you might find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – provide free accounts for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Getresponse Vs Hubspot
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying for a couple of years of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Vs Hubspot