Description of Getresponse Getresponse Vs Getresponsestream
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Vs Getresponsestream
Import and host a mailing list and also capture data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it very frequently (a good thing) but when I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I have received was outstanding, and I haven’t had to wait too long to chat with a broker; the email service less so.
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to who you get daily. Getresponse Vs Getresponsestream
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you sent and put them in a segment of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you could click one of your readers and see in which they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to locate a good starting point for a template and edit it until you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Getresponse Vs Getresponsestream
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message from your business; a week later they can get a discount deal for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth level.
For a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Getresponse Vs Getresponsestream
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the display is employed in either portrait or landscape style. Getresponse Vs Getresponsestream
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export data to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your website they completed a form on;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it can do on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you believe you could link it in with a built in CRM tool (more about that in a moment). Getresponse Vs Getresponsestream
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but supposing it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in process is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the good news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I need ). Getresponse Vs Getresponsestream
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful tool – it is just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if that could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Vs Getresponsestream
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – that performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly high number of email addresses on your database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on the number of emails you send a month too. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users with a small number of records (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Vs Getresponsestream
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all round’ proposal, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more functionality as them.
The discounts you get when paying upfront for a couple of decades of support are extremely generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own site and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Vs Getresponsestream