Description of Getresponse Getresponse Vs Drip
Getresponse is primarily an email marketing program that allows you to: Getresponse Vs Drip
Import and host a mailing list and capture data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you both of these channels – if telephone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it very frequently (a good thing) but when I’ve I’ve found it for a small mixed bag (less of a good thing). Some of the live chat service I’ve received has been excellent, and I haven’t had to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get on the day. Getresponse Vs Drip
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you shipped and put them in a section of readers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your mails, and time your future mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to prevent you designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and then edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Getresponse Vs Drip
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to your mailing list, they get a welcome message from the business; a week later they could receive a discount offer for some of your goods or services; 3 weeks later they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
finished transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey which may be customised to the nth degree.
For a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Getresponse Vs Drip
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, but very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Getresponse Vs Drip
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it can do on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you consider you could connect it in using a built in CRM tool (more on that in a minute ). Getresponse Vs Drip
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but supposing it’s accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising just real email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Getresponse Vs Drip
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One place I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful instrument – it is only that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers it is possible to send to to 1000. It would be useful if that could be increased a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Vs Drip
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses on your own database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of emails each month to, you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on the number of emails you send a month too. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – provide completely free accounts for users with a small number of documents (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Getresponse Vs Drip
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Vs Drip