Description of Getresponse Getresponse Vs Convertkit
Getresponse is primarily an email marketing program that allows you to: Getresponse Vs Convertkit
Import and host a mailing list and also capture data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you then you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it quite often (a fantastic thing) but once I’ve I’ve found it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received has been outstanding, and I haven’t needed to wait too much time to talk to a broker; the email support .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to who you get on the day. Getresponse Vs Convertkit
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point for a template and then edit it before you are happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this region. Getresponse Vs Convertkit
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in the business; a week after they can get a discount offer for some of your products or services; 3 months later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
finished transactions / goals
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual travel that can be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Getresponse Vs Convertkit
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse want one to do) .
Getresponse was before its rivals for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Vs Convertkit
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site that they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could do on the automation aspect is remarkable. I’m optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially once you believe that you can connect it in using a built-in CRM tool (more about that in a moment). Getresponse Vs Convertkit
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A dual opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I want). Getresponse Vs Convertkit
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a bit tricky at times).
One place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a useful tool – it’s just that the execution of it could be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to 1000. It would be good if this could be increased a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Vs Convertkit
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – this performance is not accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, you’ll discover that hosting it using Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send per month also. If you’re happy to limit the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users with a small number of records (but these do not supply the entire range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Getresponse Vs Convertkit
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture types also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst supplying as much, if not more functionality as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Vs Convertkit