Description of Getresponse Getresponse Vs Clickfunnels
Getresponse is primarily an email marketing app that allows you to: Getresponse Vs Clickfunnels
Import and host a mailing list and catch data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I have found it for a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I have not needed to wait too long to chat with a broker; the email support .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to that you get on the day. Getresponse Vs Clickfunnels
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter that you sent and put them in a section of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click on one of your readers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point to get a template and then edit it until you are happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Getresponse Vs Clickfunnels
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your business; a week later they could receive a discount deal for a number of your goods or services; 3 weeks later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
finished transactions / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual travel which may be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Getresponse Vs Clickfunnels
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Getresponse Vs Clickfunnels
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website they completed a form ;
you can then send a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication from the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in using a built in CRM tool (more about that in a moment). Getresponse Vs Clickfunnels
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it is accurate, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion rate and so the amount of readers on your record. A dual opt-in procedure is better for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Getresponse Vs Clickfunnels
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to 1000. It would be useful if this could be raised a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Vs Clickfunnels
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Pro’ program or higher
Webinars – that performance is not accessible at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on how many emails you send per month too. If you’re happy to limit the amount of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a few documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Getresponse Vs Clickfunnels
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all around’ proposal, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying upfront for one or two years of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Vs Clickfunnels