Description of Getresponse Getresponse Vs Activecampaign
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Vs Activecampaign
Import and host a mailing list and also capture data on it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but once I’ve I have found it to be a small mixed bag (less of a good thing). Some of the live chat service I have received was outstanding, and I have not had to wait too long to chat with a broker; the email support .
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to who you get daily. Getresponse Vs Activecampaign
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you shipped and put them in a segment of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Getresponse Vs Activecampaign
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from your company; a week after they can receive a discount deal for a number of your goods or services; 3 weeks later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel which may be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Guru’ program and upward. Getresponse Vs Activecampaign
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Getresponse Vs Activecampaign
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website they completed a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of this communication in the contact’s history. There’s now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly when you consider that you can connect it in using a built-in CRM tool (more on that in a minute ). Getresponse Vs Activecampaign
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, however, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is best for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing just real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I want). Getresponse Vs Activecampaign
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful tool – it’s only that the implementation of it might be rather better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to 1000. It would be useful if this could be raised a bit, as it would help potential users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Vs Activecampaign
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database however on how many emails you send a month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a few documents (but these do not offer the full assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Getresponse Vs Activecampaign
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all round’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture types also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can test out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Vs Activecampaign