Description of Getresponse Getresponse Training
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Training
Import and host a mailing list and also catch data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but when I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I have received was outstanding, and I haven’t had to wait too much time to chat with a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to that you get daily. Getresponse Training
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you sent and set them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your emails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to locate a good starting point to get a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Getresponse Training
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your company; a week after they can get a discount offer for some of your products or services; three weeks later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
completed trades / targets
changes in user data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of performance goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual travel which may be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Getresponse Training
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Getresponse Training
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I was intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site that they finished a form ;
you could then send a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe you could link it in using a built-in CRM tool (more on this in a minute ). Getresponse Training
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it’s true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the webpages I want). Getresponse Training
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a useful instrument – it is just that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Training
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on the number of emails you send per month too. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free account for users with a few documents (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Getresponse Training
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture types too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying as much, if not more performance as them.
The reductions you receive when paying for one or two decades of support are very generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and supplying deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Training