Description of Getresponse Getresponse Tracking
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Tracking
Import and host a mailing list and capture data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a fantastic thing). Some of the live chat support I have received has been excellent, and I haven’t needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of companies, I anticipate it often boils down to who you get on the day. Getresponse Tracking
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you sent and set them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see where they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point for a template and edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be made in this region. Getresponse Tracking
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to your mailing list, they get a welcome message from your business; a week later they can get a discount offer for a number of your products or services; three weeks later they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
finished trades / goals
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user travel that can be customised to the nth degree.
To get a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Getresponse Tracking
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Getresponse Tracking
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days later;
and based on the actions they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can perform on the automation aspect is remarkable. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also compared to established webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you believe that you can link it in using a built-in CRM tool (more on that in a minute ). Getresponse Tracking
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in process is best for verifying that the people subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I want). Getresponse Tracking
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful instrument – it’s just that the execution of it could be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Tracking
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance isn’t available at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails each month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database however on the number of emails you send a month also. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free account for users with a few records (but these do not supply the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Getresponse Tracking
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all round’ proposition, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture types also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying for one or two decades of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved considerably before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Tracking