Description of Getresponse Getresponse Test Email
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Test Email
Import and host a mailing list and also capture data on it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it very frequently (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I haven’t needed to wait too long to chat with an agent; the email support less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a number of these types of companies, I expect it often boils down to that you get daily. Getresponse Test Email
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter you sent and set them in a section of subscribers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your mails, and time your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you could click one of your subscribers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to find a good beginning point to get a template and edit it until you are happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Getresponse Test Email
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message in the company; a week after they can receive a discount offer for a number of your products or services; three weeks later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which may be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Getresponse Test Email
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a helpful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Getresponse Test Email
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly when you consider you could connect it in using a built in CRM tool (more about that in a minute ). Getresponse Test Email
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the number of readers on your list. A double opt-in process is better for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list containing just real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Getresponse Test Email
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful tool – it’s just that the execution of it could be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to to 1000. It would be useful if this could be raised a bit, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Test Email
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages which allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this functionality isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your own database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database however on the number of emails you send a month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users that have a few records (but these do not supply the full range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Getresponse Test Email
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that delivers this’all round’ proposition, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Test Email