Description of Getresponse Getresponse Smtp
Getresponse is primarily an email Advertising program that allows you to: Getresponse Smtp
Import and host a mailing list and capture data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but once I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been outstanding, and I haven’t had to wait too long to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of companies, I expect it boils down to that you get on the day. Getresponse Smtp
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you sent and set them in a section of subscribers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point to get a template and then edit it before you are happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Getresponse Smtp
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message in your business; a week later they can get a discount offer for some of your goods or services; 3 weeks later they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
finished trades / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make a user journey that can be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Getresponse Smtp
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the system shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Smtp
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the need to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your site that they completed a form on;
you can then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To see this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially once you consider you could link it in with a built in CRM tool (more about that in a moment). Getresponse Smtp
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s word for this, but assuming it is true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I have not struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in process is better for verifying the folks subscribing to your record are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing just email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I need ). Getresponse Smtp
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it’s only that the implementation of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers you can send to 1000. It would be good if that could be raised a little, as it would help potential users try out the tool in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Getresponse Smtp
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance is not available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on the number of emails you send per month also. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users with a few documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Getresponse Smtp
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that offers this’all round’ proposition, and it is what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made into the data capture types also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of support are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can test all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Smtp