Description of Getresponse Getresponse Sms
Getresponse is primarily an email marketing app that allows you to: Getresponse Sms
Import and host a mailing list and also catch data onto it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these channels – if telephone service is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it quite often (a fantastic thing) but when I have I have discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I have received was excellent, and I haven’t had to wait too much time to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to that you get on the day. Getresponse Sms
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and set them in a segment of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your emails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click one of your readers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good starting point to get a template and then edit it before you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this area. Getresponse Sms
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to your mailing list, they get a welcome message from your company; a week after they could receive a discount offer for some of your products or services; 3 weeks after they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact preferences
completed transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you make a user journey that can be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Getresponse Sms
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the system shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Sms
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it could perform on the automation side is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in with a built-in CRM tool (more about this in a moment). Getresponse Sms
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s word for this, but assuming it is accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument called Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I want). Getresponse Sms
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful instrument – it is just that the execution of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if that could be increased a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Sms
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this functionality is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on how many emails you send per month also. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users with a small number of records (but these don’t offer the full assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Getresponse Sms
Getresponse represents among the more cost-effective ways to host and speak with an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more performance as them.
The reductions you get when paying for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your website.
CRM performance needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Sms