Description of Getresponse Getresponse Segmentation
Getresponse is primarily an email marketing program that allows you to: Getresponse Segmentation
Import and host a mailing list and catch data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it quite frequently (a good thing) but when I’ve I’ve found it for a small mixed bag (less of a good thing). Some of the live chat support I’ve received was outstanding, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the comments I have from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to who you get on the day. Getresponse Segmentation
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point for a template and then edit it until you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Getresponse Segmentation
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in your business; a week after they could receive a discount offer for a number of your products or services; 3 weeks later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / targets
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Getresponse Segmentation
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse want you to do!) .
Getresponse was before its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape style. Getresponse Segmentation
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the necessity to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication in the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could perform on the automation aspect is remarkable. I am optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially once you consider that you can link it in with a built in CRM tool (more on that in a moment). Getresponse Segmentation
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to take the company’s term for this, but assuming it’s true, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your record. A double opt-in procedure is better for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing only real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to a growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the webpages I need ). Getresponse Segmentation
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful instrument – it’s only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Segmentation
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ program or greater
Webinars – that performance isn’t available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails per month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on how many emails you send per month also. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a small number of documents (but these do not offer the full assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about features? Getresponse Segmentation
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all around’ proposition, and it is what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your site.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Getresponse Segmentation