Description of Getresponse Getresponse Salesforce
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Salesforce
Import and host a mailing list and catch data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it very often (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat service I’ve received was outstanding, and I have not had to wait too long to chat with an agent; the email service .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to that you get daily. Getresponse Salesforce
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and set them in a segment of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty straightforward to find a good beginning point to get a template and edit it until you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Getresponse Salesforce
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that immediately after someone signals up to your mailing list, they receive a welcome message in your business; a week after they could receive a discount deal for some of your products or services; three weeks later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected tastes
finished trades / targets
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel which can be customised to the nth level.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and up. Getresponse Salesforce
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape style. Getresponse Salesforce
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so does not display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly when you consider you could link it in using a built in CRM tool (more about this in a minute ). Getresponse Salesforce
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but assuming it is true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion speed and so the number of subscribers on your list. A double opt-in process is best for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Getresponse Salesforce
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
1 place I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Salesforce
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – that functionality is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you have a fairly high number of email addresses on your database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on the number of emails you send per month too. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – provide completely free account for users with a few records (but these do not offer the full assortment of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Getresponse Salesforce
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that delivers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for one or two years of service are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You can test out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Salesforce