Description of Getresponse Getresponse Run Multiple Times
Getresponse is primarily an email Advertising program Which Allows you to: Getresponse Run Multiple Times
Import and host a mailing list and catch data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of the live chat support I have received has been outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get on the day. Getresponse Run Multiple Times
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a section of subscribers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see in which they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point to get a template and then edit it until you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Getresponse Run Multiple Times
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message from the company; a week after they could receive a discount offer for some of your products or services; three weeks later they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
completed trades / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel that can be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Getresponse Run Multiple Times
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are certainly a useful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Getresponse Run Multiple Times
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could possibly do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site they finished a form on;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took in regards to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could perform on the automation aspect is impressive. I’m optimistic that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more about that in a moment). Getresponse Run Multiple Times
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it is accurate, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the number of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I want). Getresponse Run Multiple Times
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful tool – it is just that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be increased a little, as it might help potential users try out the tool in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Getresponse Run Multiple Times
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that functionality isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database however on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – offer free accounts for users that have a few records (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about features? Getresponse Run Multiple Times
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposal, and it is what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, or even more performance as them.
The reductions you get when paying for one or two decades of support are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You can test all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Run Multiple Times