Description of Getresponse Getresponse Rss
Getresponse is primarily an email marketing program that allows you to: Getresponse Rss
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it quite frequently (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been outstanding, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of companies, I expect it often boils down to that you get on the day. Getresponse Rss
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you sent and set them in a segment of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click on one of your readers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to stop you simply designing your HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it until you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Getresponse Rss
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message in the company; a week after they could receive a discount offer for some of your goods or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
finished transactions / goals
changes in user data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Getresponse Rss
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Rss
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form on;
you can then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could do on the automation side is remarkable. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you believe you could connect it in using a built in CRM tool (more on this in a moment). Getresponse Rss
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but assuming it is true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising only email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I want). Getresponse Rss
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it’s only that the implementation of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to to 1000. It would be good if that could be raised a bit, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Getresponse Rss
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t available at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on the number of emails you send a month too. If you are delighted to limit the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users that have a few documents (but these do not supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Getresponse Rss
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture types too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for one or two decades of service are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You can test out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Getresponse Rss