Description of Getresponse Getresponse Review
Getresponse is primarily an email marketing program Which Allows you to: Getresponse Review
Import and host a mailing list and also catch data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but once I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received has been excellent, and I have not had to wait too long to chat with a broker; the email support .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to that you get on the day. Getresponse Review
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you shipped and set them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to stop you designing your HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be made in this region. Getresponse Review
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message from the company; a week after they can get a discount offer for a number of your products or services; three months after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected preferences
finished transactions / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you create a user travel that can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Getresponse Review
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Review
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your website they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the action they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could perform on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially once you believe you could link it in using a built in CRM tool (more on that in a moment). Getresponse Review
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s term for this, but supposing it is true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising just real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the pages I want). Getresponse Review
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful tool – it’s just that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers it is possible to send to to 1000. It would be good if that could be increased a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Getresponse Review
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, you might discover that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send per month also. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer free accounts for users with a small number of documents (but these do not offer the full range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Getresponse Review
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that delivers this’all round’ proposition, and it is what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, or even more performance as them.
The discounts you get when paying for one or two decades of service are extremely generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Review