Description of Getresponse Getresponse Review 2015
Getresponse is primarily an email Advertising app Which Allows you to: Getresponse Review 2015
Import and host a mailing list and also capture data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have not had to use it very frequently (a fantastic thing) but once I’ve I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was outstanding, and I have not had to wait too much time to chat with an agent; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to that you get on the day. Getresponse Review 2015
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you shipped and set them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and edit it until you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Getresponse Review 2015
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message in your business; a week after they can receive a discount deal for a number of your goods or services; 3 weeks after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected preferences
finished transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to make a user journey that can be customised to the nth level.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ plan and upward. Getresponse Review 2015
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Getresponse Review 2015
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form ;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, when you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation aspect is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you consider that you can connect it in with a built in CRM tool (more about that in a minute ). Getresponse Review 2015
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of readers on your list. A double opt-in process is better for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the webpages I need ). Getresponse Review 2015
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance just a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if that could be raised a little, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Getresponse Review 2015
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality is not accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a fairly high number of email addresses onto your database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send per month also. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free accounts for users with a few records (but these do not offer the entire range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Getresponse Review 2015
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that offers this’all around’ proposal, and it’s what proceeds to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You are able to test all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Review 2015