Description of Getresponse Getresponse Rest Api
Getresponse is primarily an email Advertising app that allows you to: Getresponse Rest Api
Import and host a mailing list and capture data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve never needed to use it quite often (a good thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been excellent, and I have not needed to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to who you get daily. Getresponse Rest Api
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and put them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and period your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see in which they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point for a template and then edit it before you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be created in this area. Getresponse Rest Api
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your company; a week after they can receive a discount deal for a number of your products or services; three months after they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey that may be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Getresponse Rest Api
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like one to do) .
Getresponse was before its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Getresponse Rest Api
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site that they finished a form ;
you could then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it could do on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more about that in a minute ). Getresponse Rest Api
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to take the company’s word for this, but supposing it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A double opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing only real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I need ). Getresponse Rest Api
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful instrument – it is just that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to 1000. It would be good if this could be raised a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Rest Api
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – that performance is not accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of mails each month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database but on how many emails you send a month too. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users that have a small number of records (but these do not supply the full range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Getresponse Rest Api
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying for a couple of years of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Getresponse Rest Api