Description of Getresponse Getresponse Referral Program
Getresponse is primarily an email marketing app that allows you to: Getresponse Referral Program
Import and host a mailing list and also capture data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the key features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve not had to use it quite often (a good thing) but when I have I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been excellent, and I haven’t had to wait too much time to chat with a broker; the email service .
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to that you get on the day. Getresponse Referral Program
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter you shipped and put them in a section of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see in which they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point for a template and then edit it until you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this area. Getresponse Referral Program
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message in your business; a week later they could get a discount deal for a number of your goods or services; three weeks after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected preferences
finished trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you create a user travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and up. Getresponse Referral Program
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Getresponse Referral Program
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM attribute in their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication in the contact’s history. There’s currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could perform on the automation aspect is impressive. I am optimistic that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive too compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, particularly once you consider that you can link it in with a built-in CRM tool (more on that in a moment). Getresponse Referral Program
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but assuming it’s accurate, it is a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is better for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the pages I want). Getresponse Referral Program
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful instrument – it is just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers it is possible to send to 1000. It would be good if this could be increased a little, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Getresponse Referral Program
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this functionality is not accessible at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses onto your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send a month also. If you’re delighted to limit the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide free account for users that have a small number of documents (but these do not supply the full range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Getresponse Referral Program
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst supplying just as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of this.
You can try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Referral Program