Description of Getresponse Getresponse Quora
Getresponse is primarily an email marketing app that allows you to: Getresponse Quora
Import and host a mailing list and also catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these stations – if telephone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve not had to use it very often (a good thing) but when I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not had to wait too much time to chat with a broker; the email support .
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to that you get on the day. Getresponse Quora
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your subscribers and see in which they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Getresponse Quora
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message in your business; a week later they can get a discount offer for a number of your products or services; 3 weeks later they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
completed transactions / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Getresponse Quora
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 a month, however very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape style. Getresponse Quora
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform rather basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication in the contact’s history. There is currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can do on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Getresponse Quora
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems utilizing the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I want). Getresponse Quora
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a useful instrument – it is only that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if this could be raised a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Quora
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails each month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on the number of emails you send per month too. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of documents (but these do not supply the full range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Getresponse Quora
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all around’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You can try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Getresponse Quora