Description of Getresponse Getresponse Pros And Cons
Getresponse is primarily an email marketing app Which Allows you to: Getresponse Pros And Cons
Import and host a mailing list and also catch data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received has been outstanding, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to that you get daily. Getresponse Pros And Cons
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter that you shipped and put them in a section of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it is generally pretty simple to find a good starting point to get a template and edit it before you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Getresponse Pros And Cons
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in your business; a week later they can receive a discount deal for a number of your products or services; three weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create a user journey which may be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Getresponse Pros And Cons
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I suppose is what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Getresponse Pros And Cons
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form on;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your leads aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it could do on the automation side is remarkable. I am hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in with a built in CRM tool (more on that in a minute ). Getresponse Pros And Cons
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but supposing it is true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A double opt-in procedure is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Getresponse Pros And Cons
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful instrument – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Getresponse Pros And Cons
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this performance isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably large number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on how many emails you send a month also. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free accounts for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Getresponse Pros And Cons
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering as much, or even more performance as them.
The discounts you get when paying for one or two years of service are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its site and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You can try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Getresponse Pros And Cons