Description of Getresponse Getresponse Plugin
Getresponse is primarily an email marketing program that allows you to: Getresponse Plugin
Import and host a mailing list and capture data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it quite often (a fantastic thing) but once I have I’ve found it to be a small mixed bag (less of a good thing). A number of those live chat service I’ve received was excellent, and I have not needed to wait too much time to talk to an agent; the email support .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of companies, I expect it boils down to that you get on the day. Getresponse Plugin
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box look a bit dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Getresponse Plugin
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that immediately after someone signs up to a mailing list, they receive a welcome message in your business; a week later they could get a discount offer for some of your products or services; three weeks after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
completed transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey that can be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Getresponse Plugin
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, but quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Getresponse Plugin
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There is now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can perform on the automation side is remarkable. I am hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, especially once you believe that you can connect it in with a built in CRM tool (more about that in a minute ). Getresponse Plugin
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to take the organization’s word for this, but assuming it’s true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your record. A double opt-in process is better for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing just email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the pages I want). Getresponse Plugin
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful instrument – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it might help prospective users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Getresponse Plugin
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably large number of email addresses on your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on the number of emails you send a month also. If you are happy to set a limit on the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a small number of records (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Getresponse Plugin
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying for one or two decades of service are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You are able to test all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Getresponse Plugin